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FERRY WAGENBORG

aoû 26
damien

Le client : Services de passagers Wagenborg

Les Services de passagers Wagenborg, une division de Royal Wagenborg à Delfzijl, aux Pays-Bas, ont transporté des centaines de milliers de visiteurs par saison, des îles Wadden d’Ameland et de Schiermonnikoog depuis plus de cent ans.

Les Services de passagers Wagenborg constituent la division la plus connue de Wagenborg pour le grand public.

Le champ d’application

Les Services de passagers Wagenborg souhaitaient optimiser la communication destinée aux passagers sur leur ferries, pendant leur voyage depuis et jusqu’aux îles Wadden, en Mer du Nord.

En transportant, plus de 1200 personnes par voyage, une communication efficace est cruciale, spécialement concernant les procédures d’embarquement, de débarquement et les règles sécurité à bord.

La communication statique existante avait besoin d’être remplacée par une communication dynamique pour améliorer le service aux passagers en diffusant des informations minute par minute.

Pour offrir une meilleure manière d’informer les passagers sur les nombreuses procédures à bord, Wagenborg a voulu diffuser des instructions vidéo à des moments prédéfinis.

La compagnie de Ferries a sélectionné la solution d’affichage dynamique PADS grâce à la possibilité d’intégrer sans interruption le logiciel dans la solution de communication existante et par-dessus tout la facilité d’intégration de données en temps réel depuis n’importe quelle source.

Avec la transition vers une communication digitale, la signalétique Wagenborg avait besoin de se connecter à de nombreuses sources de données pour afficher les informations utiles aux passagers au bon moment.

L’autre vrai défi était que le personnel du Wagenborg Ferries n’avaient aucune connaissance sur la manière de gérer le système et comment mettre du contenu sur les écrans. Par ailleurs l’entreprise a souhaité que le système n’ait aucun effet sur la charge de travail du personnel.

La solution

Le premier challenge a été relevé en intégrant des données GPS dans la solution d’affichage dynamique. Basé sur la position et la direction du Ferry, le contenu sur l’écran est mis à jour par les coordonnées GPS.

Chaque route a été divisée en 5 zones. Chaque zone requiert un contenu différent, basé sur les exigences des passagers et du positionnement du Ferry. Ce contenu peut varier, il peut s’agir des procédures d’embarquement, de vidéos de sécurité ou des informations touristiques.

Par ailleurs, Net Display Systems arrive à collecter et afficher une grande variété de sources de données comme Twitter, la météo, les News, les infos de la boutique en ligne du Wagenborg…

Ils ont aussi utilisé la base de données de Marée de la Mer du Nord, le Google Maps et la séquence (le métrage) de webcam pour fournir aux passagers des mises à jour de voyage spécifiques, comme le temps de voyage restant, l'emplacement actuel, la marée et le niveau de la mer.

L'autre défi quant à l'impact de charge de travail pour la gestion de la solution d’affichage dynamique a été résolu en incorporant au logiciel PADS un système de gestion de contenu (CMS) sur mesure. En combinant ce système à l’application GPS, cela a entièrement automatisé la solution d’affichage dynamique, sans exiger aucune connaissance préalable du personnel Wagenborg.

Le résultat

NDS a déployé avec succès un réseau extérieur d’affichage dynamique piloté par GPS sur le Ferry Néerlandais Wagenborg.

La solution d’affichage dynamique a eu un énorme impact sur l’expérience des passagers. Les temps d’embarquement et de débarquement ont été réduits de manière significative, grâce aux vidéos d’instructions diffusées sur le tout le ferry. De plus, les ventes de produits Wagenborg sur la boutique en ligne ont augmenté depuis la transition de la communication statique à la communication digitale.

« La manière intelligente dont PADS collecte et diffuse nos informations a vraiment optimisé notre communication envers nos passagers. » Ger van Langen, CEO Wagenborg Passenger Services

Avec PADS, les Services de passagers Wagenborg ont une solution qui inclus parfaitement les sources de données internes déjà existantes. Il ne fournit pas seulement aux passagers et personnel des informations spécifiques sur le parcours, PADS joue aussi un rôle essentiel dans les procédures à bord et les règles de sécurité sur le ferry.

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