24aoû
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UK : écran digital VS affiche papier

by damien   |   24 aoû, 2016

APS Group a dévoilé les résultats d’une étude de 4 mois visant à mesurer la différence d’impact d’un écran d’affichage digital en vitrine, par rapport à un poster print.

Le dispositif a mesuré, via une solution d’eye tracking, les regards portés sur les différents supports, installés en façade de deux points de ventes d’une grande enseigne bancaire.

Au final, le comportement de 1,636,935 individus a été couvert, montrant que :
– 6,6% d’entre eux ont regardé le poster print ;
– 9,9% d’entre eux ont regardé un écran digital montrant un contenu statique ;
– 11,7% d’entre eux ont regardé un écran digital montrant un dynamique.

 

Sources : http://ooh-tv.fr/2016/03/16/royaume-uni-en-vitrine-un-ecran-digital-est-...

 

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